ANATOLY IVANOV / PROSE / 2008-08-01

OUTDOOR TRADE SHOWS: PLACES, DATES AND OVERVIEWS

by Anatoly IVANOV

BACKPACKING / CLIMBING / JOURNALISM / MARKETING / RUNNING / MY NEWS / REVIEWS

As any other industry, the outdoor sports industry has its own trade shows. These events gather manufacturers, distributors, retailers and press in one place.

Some outdoor trade fairs are very global. Some are more local. Some are season-related. Some cover the whole year.

GOALS OF OUTDOOR TRADE SHOWS

MY TRADE SHOWS NEWS COVERAGE

Most outdoor shows restrict access to trade professionals only. That is, the “regular” end-users can’t get in.

As a journalist, I go to some of these shows and do my best to bring you news about the stuff I consider interesting.

My news coverage is far from exhaustive. I filter according to my interests and experience. Sometimes, I even miss a rare gem, simply because the shows tend to be too huge and too short for a one-man crew.

LIST OF MAJOR OUTDOOR SHOWS

I list the major outdoor shows so you get an idea of when and where they happen… and whether I go there, so you know when to expect a flood of articles from me.

In chronological order:

// European Outdoor

// Outdoor Retailer Summer

// Outdoor Retailer Winter

// ISPO Winter

PLAN AHEAD

At the shows, most outdoor manufacturers present the gear that will be sold in about a year. For example, the European Outdoor 2008 has just unveiled the gear that will start to sell in stores around April 2009.

After I go to an outdoor sports show, I write gear “previews”, so you get an overview of what’s coming… and plan and lust accordingly.

CHANGE LOG

2008-08-01 Expanded ISPO Winter figures to include the number of journalists.
2008-07-23 First publication.

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