ANATOLY IVANOV / SERVICES / COPYWRITING

AD(D) WORDS

I often amplify my photography and design with words. I apply my universal writing skills to create text that sells products, services and brands.

When I art direct and design, I copyfit in real-time, give clear names to website navigation elements, write catchy slogans and convince with understandable prose.

I design with a purpose, so I consider important to place myself in the position of the end-user. I read all text that goes with my design. I edit my own texts and suggest corrections if I am not the author. I write equally well in English, French and Russian, so I can work on multilingual projects without a translator.

Sample the copy of my designs or read some of my prose and contact me for your next project.

INTEGRITY

Sometimes marketers force copywriters to lie. I prefer to subordinate text to my ideals of honesty and conscience. I persuade such clients with my experience in marketing: in the long run, lies tend to offend and repel customers.

Find out more about my approach to doing business.

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